Branding is important for every company to set itself apart from the competition and build its own loyal customer base with strong bonding. Great branding makes customers want to remain with the company and then tell others about their experience. Customer advocates are the most valuable marketing tools your company can use to change minds and persuade leads. Branding includes images, content, marketing, logos, website and other materials that might be used to define a brand in the eyes and minds of its target audiences.
Simply put, a brand is used to declare something. In a way, brands are promises you made, and your clients believe in. Your brand doesn’t live in some ad or in your website. It lives in consumer minds. Branding is the process of manipulating consumer beliefs and perceptions, towards a more accurate and representation of what you want your brand to be.